Strategic Advice for Record Labels

So, here is some advice for the last few incumbent record labels of today:
Dive into music blogging, NOW - either start your own or engage with existing ones...


Build a global network of bloggers that you can 'feed' with your music. Engage, talk, learn...

Get ready to invest time & money in the top blogs


Look at bloggers as your next A&R people

Soon, a music-RSS feed from the leading goa-pop guru can be just as valuable as those hip shows programmed by Nick Harcourt at KCRW or by Stephen Hill at Hearts of Space (and theirs will be even more renowned).

Once broadcasting is legally and officially delivering music and the myriad of bizarre licensing problems fall by the wayside, bloggers will quickly morph into record labels.

Artists will 'sign' them to get their official approval which will mean instant notoriety in your target audience.

Blogs are...Labels.