The Near Future

Once flat-rate music offerings become the standard... and they will, without a doubt (see more details on Music Like Water) i.e. by early 2009 - music-based blogging will be unleashed in a major way and stands to become very powerful very quickly - everyone is going to want a piece of that hot new BlogJ.

This is when we will see blogs become record labels and music publishers (albeit with an altogether different operating paradigm), filling the gaping void that has been left by the pre-historic and hopelessly control-obsessed major labels, those large indie label chiefs who still hope to become major label bosses themselves before the money dries up, short-sighted and technologically hyper-challenged managers, and eerily self-outmoding public broadcasters.

In less than 2 years from now, ubiquitous and fully legal yet 'feels like free' music offerings will bring us music bloggers that will become bigger than the biggest radio DJs we’ve ever had.

And just like a lot of successful radio personalities before them they will move on to become A&R people and label owners, too.